R.E Magic imports and distributes audio, video and home theater brands. In addition, the company imports and distributes speaker systems for vehicles, ATVs, yachts, boats and more … The company places emphasis on product quality, and makes sure to import excellent products with an experiential and accessible interface and at competitive prices.

The company was founded by Ron Ettlinger and Shai El Al, who poured into the company the vast experience and knowledge they had accumulated over the years in field positions and senior management positions in the audio-video and leisure market in Israel and overseas. In planning and striving for the establishment of R.E. magic, Ron and Shai decided to gather all the vast knowledge accumulated, including ability and experience, and set the goal of leading the company with excellence in market-leading, high quality brands, while emphasizing on the vision of professional and exceptional service.